Elasta QP Olive Oil and Mango Butter Collection Launch at BLT Steak

In celebration of the brand’s thirty-year anniversary, a revitalized Elasta QP hosted an intimate lunch at BLT Steak to launch its new Olive Oil & Mango Butter product line. This event was very exciting I was able to  learn more about the new line, experience live demonstrations with Celebrity Hairstylist Gail Hudson and  'Q and A' with Strength of Nature Global National Marketing Director, Charlene Bastien 

“We’re excited to see that after thirty years, Elasta QP, a brand quintessentially known for it’s relaxers and sleek styling products, is entering into the natural hair space. We have a fresh new redesign and we’re looking forward to introducing our latest Olive Oil & Mango Butter collection to beauty and grooming influencers across the country,” says Strength of Nature Global® National Marketing Director, Charlene Bastien.

The all new Elasta QP Olive Oil & Mango Butter collection is infused with strengthening olive oil and softening mango butter to help ease styling for “transitioners,” those transitioning from relaxed hair to natural hair, and addresses the needs of consumers with kinky-coily, curly,wavy and frizzy hair patterns – providing product solutions that help them achieve curly to straight looks, braids and other protective styles.

Elasta QP’s Olive Oil & Mango Butter Collection is comprised of five anti-breakage products (Moisture Shampoo, Leave-In HR Conditioner, Growth Moisturizer, Growth Oil, and Leave-In Conditioner) as well as three styling products (Curl Defining Pudding, Moisturizer and Curl Wax) that help heal split ends, smooth frizz,define curls and add brilliant shine to tresses.

Available in stores now, each product in the Elasta QP Olive Oil & Mango Butter Collection retails for less than seven dollars. Visit www.ElastaQP.com for retail locations

 

Images provided by Charles Dante