It's Arkeedah | Source for all things Fashion, Beauty and Lifestyle

On September 1, Kimora Lee Simmons and her daughters, Ming Lee and Aoki Lee Simmons, took to Instagram to announce the launch of the newest arm of the iconic lifestyle brand’s empire--Baby Phat Beauty. A multigenerational play, today’s direct-to-consumer drop and subsequent product roll-outs were created for the Baby Phat woman who is smart, savvy, and unafraid to stand out and express herself. While at the same time promising to help fill the gap for consumers looking for representation in the black-owned, black-represented beauty space.

The first item to launch is the Shimmer Dreams three-piece kit, a nine SKU collection will be available at BabyPhatBeauty.com. Each kit, defined by a different fragrance to match each of the three designers’ personalities, features a high shine lip gloss, a nourishing hand lotion, and an iridescent high-shimmer body spray with scents of seductive warmth, sensorial florals and precious nectar's. Perfect for bringing shimmer, sparkle and a little bit of fabulousness to every season.

Baby Phat Beauty is expanding on the legacy Kimora has been building for the past twenty years “When I launched Baby Phat in 1999, I had to fight for a seat at the table in both the high fashion and streetwear worlds. I did that by staying true to myself and bringing up an entire generation who embraced diversity, body-positivity and body-confidence all while being unapologetically glam and sexy. Buying back the brand has given me the opportunity to tell that story all over again to a new generation--a generation I raised. Launching into beauty, feels like the most relevant way to tell that story in today’s landscape.” Said Kimora.

A collaboration between Kimora, her daughters and the Beauty and Wellness Incubator, HatchBeauty Brands, the beauty line is slated to release another limited edition sku for the 2020 Holiday Season and then continue with additional options in skincare and color in 2021. “We are excited to dive into the beauty space with a unique multi-generational perspective.” said Ming Lee Simmons. Her sister, Aoki, echoed her enthusiasm by saying, “Brands represent more than just products in today’s world, and it’s important for us to continue to be part of cultural and beauty conversations as we forge a new path for girls who look like us.” “We are excited about the opportunity to partner with Kimora and her daughters to help architect the brand’s evolution for this new generation.” -- Preston Bottomy, HatchBeauty Brands

Each Shimmer Dreams Kit can be purchased on BabyPhatBeauty.com for $45.00. A portion of proceeds from sales will be donated to Fair Fight, an election reform and voter education organization founded by Stacey Abrams.

Photo credit: PRINCE and JACOB

No comments

This women-founded, plastic-free beauty brand, is expanding their wings even further throughout the U.S, and is here to prove that your self-care routine doesn't need to come at a cost for quality or the environment.

552 million shampoo bottles alone are sent to landfills every year! Yet so many brands continue the cycle and our beauty products are still wrapped in it. Unwrapped Life wants to change this by providing high-performance, low-waste alternatives that are entirely plastic-free, including Shampoo & Conditioner Bars , Shave Bars, Body Bars, and more!

Who are the founders? The brands founders Allison & Arden Teasdale are sisters who want to ban the bottle for life! They created Unwrapped Life out of a concern for how greatly the earth is suffering, and were horrified to see how much damage was being done by plastic alone. Their goal is to take action and help people make the switch to a low-waste lifestyle.

Why go plastic free? With over 8.3 billion metric tons of plastic produced since the 1950s, only 9% of that has been recycled, 12% has been incinerated, and a whopping 79% has accumulated in landfills over the years. The United States alone sends roughly 552 million shampoo bottles to landfills each year, and by the year 2050, it’s possible that 12 billion metric tons of plastic waste will reside in landfills or in the natural environment.

Best-Sellers? Hair Bars! One Unwrapped Life hair bar provides 50-75 washes, effectively replacing 2-3 16oz liquid products! The vegan & cruelty-free bars in the Wildcrafted collection are each scented with 100% pure essential oils, and specifically formulated for different hair types and concerns. Including:
- The Hydrator Shampoo + Conditioner Bars: Use for dry and curly/kinky hair. Ingredients include vitamin B-rich colloidal oatmeal, vitamin c-rich amla oil, juniper and palmarosa.
- The Balancer Shampoo + Conditioner Bars: Use for combination and frizzy hair. Ingredients include calendula, quinoa, and neroli and sweet orange essential oils.
- The Fixer Shampoo + Conditioner Bars: Use for damaged and weak hair. Super power ingredients include stinging nettle, and essential oils of rosemary, lavender and sweet basil
- The Stimulator Shampoo + Conditioner Bars: Use for oily and fine hair, and for those looking to regain thickness. Ingredients include french green clay, matcha green tea, eucalyptus and cedarwood essential oils, peppermint and more!
- The Detoxifier Shampoo + Conditioner Bars: A staple for removing build-up and blonde hair. Ingredients include activated charcoal, aloe vera, and a cocktail of essential oils such as bergamot and blood orange.

No comments

The Awkward Girl Pod

SHOP

Google Play

Travel Tips and Destinations

START YOUR OWN BLOG

Speaking Engagements

Blogger Affiliations

.

.

.

.

Seen In

.

.

.

Popular Posts

Total Pageviews