NYC-based/Australian-bred, 
multi-media personality, Simone "Bosslady" Amelia, recently celebrated the 
Atlanta launch of her "Betwixt" Reebok collaboration at  My Fair Sweets, a 
popular bakery in the heart of  Atlanta's midtown. Numerous key influencers, 
trendsetters, and sneaker-enthusiasts, including; DJ and super producer Don 
Cannon, DJ Trauma, Diego Cash (Lala's Full Court Life), DJ Princess Cut, DJ Kno 
It All, Akon's newest signee Nyemiah Supreme, and more, enjoyed complimentary 
Ciroc cocktails, and customized cupcake push-up pops, while DJ Adore provided 
the soundtrack for the evening. Bosslady mingled with guests as they viewed the 
"Betwixt" Reebok, themed after Princess Jasmine from Aladdin. 
Bosslady 
and five other female tastemakers were selected as a part of Reebok's "Classic 
Beat" campaign, to design their own sneaker, and Reebok also donated $10,000.00 
to each designer's charity of choice, with Bosslady's donation going to the  New 
York Youth at Risk organization. Bosslady is the Lifestyle Manager for DrJays.com, producer for Green 
Lantern's Invasion Radio on HipHopNation/Sirius/XM, blogger for DJPremium.com and the 
self-proclaimed "Princess Jasmine of Hip Hop!" 
Photo credit: Samantha Yancey, syancey.com




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