OPI Products Inc., a subsidiary of COTY Inc, announced a
collaboration today with The Coca-Cola Company, the world’s largest beverage
company and home to one of the world’s most iconic brands – Coca-Cola, whose
mission is to inspire moments of refreshment, optimism and happiness. Several of
the Company’s most recognized brands – including Coca-Cola, Diet Coke, Coke
Zero, Cherry Coke, Vanilla Coke, Sprite and Fanta – will be the inspiration for
a line of OPI limited edition nail lacquers that will launch internationally in
June 2014.
“We’re excited to partner with OPI, a
preeminent nail polish brand with global reach and influence among our core
target teen audience,” said Kate Dwyer, Group Director Worldwide Licensing, The
Coca-Cola Company. “Coca-Cola has a long history of collaborations with beauty
and lifestyle brands to further connect with consumers and tastemakers in a way
that is meaningful and relevant for them.”
“As the global leader in the
professional nail industry, OPI is thrilled to partner with the world’s top
beverage company, The Coca-Cola Company,” remarks Suzi Weiss-Fischmann, OPI
Co-Founder and Executive Vice President. “These two iconic brands truly deliver
happiness in a bottle – whether it’s a refreshing, invigorating sip of Coke
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