Monday, July 21, 2014

Stella McCartney Relaunches Signature Fragrance


Stella McCartney has announced the relaunch of the brand's signature fragrance, STELLA. Originally launched in 2013 as homage to the English rose, the fragrance fused the contrasting scents of feminine rose and masculine amber. The relaunch sees the revamp of the bottle and outer packaging, now presented in a deep plum bottle with golden polka dots. To support the new look, an advertising campaign will be released featuring Lara Stone photographed by Mert Alas and Marcus Piggott. Available exclusively at Harrods from today, and rolls out worldwide from August 1. 

Source: fashionmonitor.com

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