Wood Wood has stretched, multiplied and distorted Mickey Mouse. The Danish brand’s take on the Disney’s figure served as the main inspiration for a 15-piece collection of men’s and women’s wear.
“I like Mickey. He sometimes irritates me because I cannot be mad,” Wood Wood cofounder and designer Karl Oskar Olsen told WWD during at an event at Colette in Paris on Wednesday. “I changed his look to make him more interesting. We looked at the old cartoons from the Twenties and Thirties in black of white. We took his image into a copy machine and distorted him to make him alive somehow.”
“Mickey is our most popular figure,” said Hélène
Messager, head of fashion, home and retail for The Walt Disney company
in France. Disney’s past fashion collaborations include ones with
Richard Nicoll and Red Valentino. Another one with Olympia Le Tan is set
to be unveiled this month.
The Wood Wood line includes a knit bomber and
intarsia sweaters for men and double-layer dresses and embossed
sweatshirts for women’s. Accessories include baseball caps, woolen
beanies and tote bags.
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