Fitbit, the leader in the connected health and fitness market, today
introduced Fitbit
Alta™ – a slim, sleek fitness wristband that can be
personalised to fit your style, while advanced
health and fitness features make tracking workouts effortless and deliver
positive motivation to keep you moving. Fitbit Alta is designed with a
satin finish, stainless steel body and features a line of stylish
interchangeable bands in multiple popular colours and premium materials so you
can find the right style for every occasion. In addition to automatically
tracking your all-day activity, exercise and sleep, it’s equipped with Reminders
to Move, nudging you to stay active throughout the day for better health, while
providing visual feedback on your progress and keeping you connected with the
smart notifications you need most on a vibrant, slender display.
Fitbit Alta is available today for presale with retail
availability starting in March 2016, joining the recently announced
award-winning Fitbit Blaze™
Smart Fitness Watch. Together, the two new devices are the smartest, most
stylish and most motivating fitness trackers to date from Fitbit.
“Fitbit Alta will turn heads as our most fashionable device yet. The attractive, versatile design of this new fitness tracker fits seamlessly into daily life – from the gym to the office to a night out,” said James Park, CEO and Co-Founder of Fitbit. “Alta features the everyday tracking Fitbit is known for, along with innovative and purpose-built features that push users to do more. Paired with our large, engaged global social community, Alta is an exciting product for everyday users who are looking for a simple way to stay motivated and connected, that also fits with their personal style.”
Pricing &
Availability
Fitbit Alta is available for
£99.99 for presale
today at Fitbit.com. The tracker will be available in North America beginning
in March 2016, with global availability starting in April 2016. At launch, Alta
will be available in a black, blue, teal or plum high-performance fitness
band with a satin finish, silver stainless steel tracker; shiny gold stainless steel tracker option coming soon.
The following accessories will also be available at launch:
·
Classic
fitness
bands available in black, blue, teal and plum £19.99
·
Luxe
soft, premium hide leather
bands available in graphite and blush pink £49.99; camel coming soon
·
Luxe
hand-polished stainless steel
silver bangle £79.99 coming this summer and shiny gold bangle coming later this
year
No comments:
Post a Comment