Building on the life, legacy and impact of the ground-breaking Madam C.J. Walker – visionary entrepreneur, philanthropist and America’s first female self-made millionaire – the four-collection, 25 SKU line launches exclusively in Sephora stores and on Sephora.com on March 4, 2016. Serving today’s woman according to her specific hair texture needs, Madam C.J. Walker Beauty Culture’s product solutions contain all new formulations created with the highest quality natural ingredients – including first-to-market dual oil encapsulations – and performance-driven innovation to inspire every woman to be unapologetic in the expression of her individual beauty – whether kinky, coily, curly, wavy, or straight/heat-styled. The treatment collection is designed for all hair types to help restore and maintain health.
“Madam C.J. Walker was the first person to devise and scale a business model that addressed the haircare and beauty needs of women of color, while also challenging the myopic ideals of the beauty industry at that time,” said Richelieu Dennis, CEO of Sundial Brands. “Today, Madam C.J. Walker Beauty Culture is poised to challenge those same ideals in the prestige category with our revolutionary new products and cutting edge formulations that provide women with any hair texture with a new standard of beauty – their own. In partnering with Sephora, this launch represents another step forward in our rich history and continues Madam C.J. Walkers’ legacy to help every woman feel confident to embark on the life she desires"The line consists of four collections that address the cleansing, treatment and styling needs of all hair textures. These include three styling collections formulated with six multi-tasking oils that help nourish, condition, detangle and seal in moisture – Brassica Seed & Shea Oils Collection (Smoothing/Style-Extending), Coconut & Moringa Oils Collection (Frizz Fighting/HumidityBlocking) and Jamaican Black Castor & Murumuru Oils Collection (Curl-Defining/MoistureSealing) – and one treatment collection – Dream Come True Collection (Scalp & Strand Nourishing). The styling collections feature the lead oil as an individual SKU, with each antioxidant-packed, lightweight oil providing different benefits: Brassica Oil to smooth & silken, Coconut Oil to nourish & moisturize, and Jamaican Black Castor Oil to nourish & restore. Each can be used for treatment and conditioning boosts and refreshes in between full washes, as well as blended for more personalization according to hair needs
No comments:
Post a Comment