“Rage at the ’rage” will paint the town hot pink with Mayor Bill Ham Jr. kicking off the opening bash with a hot pink ribbon cutting in the morning, followed by a grand in-store premiere at 5 p.m. Guests will be dazzled with the exciting festivities including a spectacular pink carpet for photo ops, a bumping DJ, must-have giveaways and sweet treats to celebrate.
Entourage welcomes all from the Auburn community to come out and flaunt their style on the pink carpet, as well as have the chance to meet Katie Nichols, founder of Entourage Clothing, and her entourage, including the brand’s stylist, creative director and buyer.
“Opening a store in Auburn has always been a dream of mine!” said Katie Nichols, Entourage Clothing president. “When the opportunity presented itself, I jumped to make it happen and get involved in the neighborhood. I am super psyched about this new location and believe that we are such a great fit for the Auburn community. So get ready Auburn, we are hyped and coming for you!”
When founder Katie Nichols graduated with a degree in consumer economics, she knew she wanted to create a sophisticated shopping experience that would provide customers with affordable fashions. Katie made her dream a reality in 2008 when she opened the first Entourage Clothing & Gifts in Athens, Ga.
Using her keen understanding of the retail business model, Katie was able to integrate a strong e-commerce platform with her existing brick-and-mortar presence, which continues to foster the classic in-store boutique experience her business was built upon. She’s been able to remain competitive in an ever-changing digital age, and continues to grow both online and on the ground.
For more information on Entourage Clothing & Gifts, visit www.shopentourageclothing.com or follow @shopentourage on Instagram.
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