McDonald’s launches edgy street fashion with South African designer

by - Monday, September 03, 2018

 
Pop iconography is a big trend in fashion globally, and for the very first time ever fast-food giant McDonald’s has collaborated with a fashion designer to bring the golden arches to the runway. Timed as a celebration of the Big Mac’s 50th birthday, the playful street-wear collection by South African celebrity designer Gert-­Johan Coetzee debuted at South African Fashion Week recently.   

Back in 2014 Jeremy Scott incorporated a number of McDonald’s inspired garments in his first collection for Moschino, but this marks the first time the fast-­‐food brand has officially sanctioned the use of its iconography in a designer fashion line. The range, which includes sequined T-­shirts with the signature golden arches, sweatpants and cropped sweat tops, cute slogan T-­‐shirts and even a sparkly golden tinsel jacket, has received rave reviews for Coetzee, who is known for his red-­carpet couture gowns which has been worn internationally by the likes of Kourtney Kardashian and Kelly Rowland.  All the proceeds of the sale of the range, which includes mini-­me kiddies’ versions to allow parents and their offspring to trend with twinning, is going to the Ronald McDonald House Charity. Coetzee, who is also the mentor on the South African version of Project Runway, has always been an active social campaigner, who also has his own bursary program for aspiring fashion designers.  

“Having the opportunity to play with the iconography of such a huge global brand with the end goal of doing good, is such an honor, and it is a bonus that it is helping put South African fashion on the map globally,” says Coetzee.  

 At the present moment the range is only available in limited quantities, on shopgert.com.





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