TREND REPORT: The Makeup Show Releases Spring 2020 Beauty Trends

by - Monday, March 02, 2020

What products will the pro's be using in the new season?  What looks will they be creating?  What trends will they be starting? James Vincent, celebrity makeup artist and Director of Education and Artist Relations for The Makeup Showthe largest pro-only beauty experience, has just released his annual SPRING BEAUTY TREND REPORT which reveals exactly this.

Trend #1: Lashing Out
Exaggerated lashes are always an easy way to create an impact. Whether you are layering up faux lashes, building up the natural lash to beautiful new limits or painting on an unexpected color; the lash can be a statement that gets attention. This season, we saw classic houses like Valentino and Gucci give lashes unexpected attention and we are in love. To create a lush layered look, Stilazzi Cosmo Collection is perfect for the pro or makeup wearer’s on-­‐the-­‐go. It’s easy to build and leaves your lashes looking like you stepped right off the runway. Looking for something brighter? Try adding a bold pop of color like Danessa Myricks Color Fix or MAKE UP FOR EVER Artist paints in any array of colors. Long lasting and waterproof Color Fix allows unlimited possibilities and will stop traffic. 

Trend #2: Patent Pending
Louis Vuitton, Gucci, and Chanel’s vinyl, high shine cheeks, lids and lips put extreme gloss back in the beauty map. An easy addition to any makeup look, this gloss trend takes it to new levels but let's you keep it simple at the same time. Kevyn Aucoin, NYX Cosmetics and Danessa Myricks offer some pro favorite products for amping up the shine in any price point. Kevyn Aucoin The Exotique Eye Gloss gives a gorgeous, opalescent sheen alone or over your favorite shadow. Danessa Myricks’ Dew Wet Balm in Holy Water gives gleam to any complexion. Try MAKE UP FOR EVER Artist Acrylip Lip Paint for a stay put and stay out patent pout.

Trend #3: Glitter and Smoke
This season’s glittery, smokey eye was a favorite for award season red carpets and showed up at shows like Brandon Maxwell. Moira Cosmetics makes it simple to get a softer shimmer with their individual shadows. If you want to go full glitter, add Eye Kandy Glitter Shadows or the Ruby May Enchanted Palette for colors that bring the drama but are easy to apply. Simply swipe them over your lid and lash line after applying your own smoky look and you’ll leave your house looking paparazzi ready.

 Trend #4: Edge Play
Art inspired creases and liner have popped at shows like Anna Sui; a distressed take on eye makeup. As a reaction to the Instagramable eye and reality TV eye looks of the last few seasons, this artistic approach let's any makeup wearer show their creativity. Bold pencil shades from brands like NYX liquid liners or Crown Brush Eye Marker Liner are easy and affordable ways to play with unexpected shapes and designs. For the more adventurous wearer, try Kryolan Cake and Liquid Liners, with their vivid shade range to draw inspiration and any shape you can imagine.

Trend #5: Neon Signs
Neon cat eyes, creases and lips glowed bright with a nod to new wave shades at shows like Versace and Anna Sui. Try adding a smudge of Neon Blue to your lash line with Kryolan UV Color, paint on a neon lash with Danessa Myricks new neon shades of Color Fix or paint a tradition lip look in an ultra-­‐modern neon pink or orange with Suva Beauty or Mehron’s high pigment neon pressed colors. If you want to add texture into the mix, Lemonheads Glitters are available at the Alcone Company booth, give a pop ofcolor without a hard edge.

Trend #6: Hot Topic
Goth and grunge are back, giving the middle finger to today's conservative government in a beauty backlash. The runway and red carpet both saw stars like Billie Eilish and brands like Pinnacle, Smashbox and Kevyn Aucoin as they bring back deep oxbloods, vampy burgundies, chocolate browns and true blacks to the lip. From sheer glosses to high pigment lipsticks, these deep and daring shades bring back the counterculture in an elevated way that is more fashion forward than mall Goth.

Trend #7: CBD as a beauty ingredient
As states decide and determine for themselves how marijuana will benefit their businesses ingredients, hemp and CBD oil are popping up everywhere. From mascara formulation at indie brands like Milk to hand creams and facial toners. What was once a demonized, weed has proven to have many benefits in beauty. Check out Twin Medix CBD Serum and Perricone MD cleansing line for some beautiful examples of CBD for skin care and wellness.

Trend # 8: New Age New Me
It’s no secret that the beauty industry is embracing wellness in formula and fashion. As clients become more aware of the ingredients in their product and how their favorite brands impact on the earth, many makeup lovers are looking in new directions. Limelife by Alcone is a skin and color brand that is committed to sustainability and creates product with a beautiful selection of natural ingredients from all over the world. Rebels and Outlaws thinks about the spiritual as well as sanitation and hygiene needs of today's artists and consumers with a range of candles, brush cleaners and skin care that is not only organic but ethically sourced. Rebels and Outlaws uses herbs and crystals to protect energy, prepare space and create an unforgettable makeup experience.

Main Image via Popsugar

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