Friday, December 26, 2025

SHEIN Unveils First-Ever U.S. Trends Report, Spotlighting the Styles That Defined 2025

 

Global fashion and lifestyle retailer SHEIN has unveiled its first-ever U.S. Trends Report, offering a deep dive into how American shoppers defined style, beauty, and everyday living in 2025. The report highlights key customer preferences, top-performing categories, and emerging lifestyle trends that shaped how shoppers across the country engaged with SHEIN throughout the year.

Across the U.S., 2025 fashion was driven by pieces that seamlessly blended comfort, functionality, and personal expression—proving that everyday style can still feel intentional and impactful. To better capture how these preferences showed up nationwide, SHEIN broke the data down by region. From the Northeast’s polished practicality to the South’s relaxed charm, the Midwest’s comfort-first staples, and the West Coast’s modern edge, the year reflected a collective commitment to style that fits real life.
 

Nationwide Trends: What America Shopped in 2025

Women’s apparel led the way nationwide, with tops emerging as the top-performing category in every region. Shoppers gravitated toward versatile silhouettes in timeless black and white, alongside patterned and multicolored designs that added interest to everyday outfits. Accessories also played a major role, with dainty jewelry, personalized bag charms, and easy-to-layer pieces elevating even the simplest looks. Together, these trends revealed a shared desire for reliable wardrobe staples that balance style with wearability.

Beyond fashion, lifestyle purchases surged across beauty and home categories. Affordable beauty essentials—like dermaplaning tools and satin bonnets—became everyday must-haves, while practical home solutions such as dryer vent cleaners and pet grooming tools reflected a growing interest in value-driven products that simplify daily routines. These items consistently ranked as top sellers nationwide, underscoring a collective focus on convenience, functionality, and smart problem-solving.
Regional Style Highlights

While many trends overlapped across the country, each region showcased a distinct style identity shaped by climate, culture, and lifestyle.
 

Northeast: Coastal Cool

Northeastern style in 2025 struck a balance between bold expression and practical versatility. Women leaned into clean, minimalist silhouettes with subtle Y2K-inspired details—think tube tops and tie-front blouses layered under structured outerwear. Men favored coordinated short-sleeve button-down and shorts sets that transitioned effortlessly from weekday errands to weekend plans. Chunky knee-high boots and puffer zip-up vests supported year-round layering, while gold-and-pearl earrings added personality. Beauty and home purchases reflected everyday efficiency, from blister-prevention pads to compact kitchen tools like garlic presses.
 

South: Southern Ease

Southern shoppers embraced bright, breezy aesthetics defined by lightweight fabrics and relaxed fits. Cut-out batwing tees and floral blouses captured the region’s easygoing confidence, while men gravitated toward comfortable drawstring shorts ideal for warm-weather living. Beach-ready layers—such as loose-knit swimsuit cover-ups and open-toe flat sandals—completed the laid-back look. Accessories sparkled with temporary face and ear jewelry, while practical beauty and home essentials like pimple patches and disposable air fryer liners reflected a preference for simple, efficient solutions.
 

Midwest: Heartland Style

In the Midwest, 2025 style centered on comfort and approachability. Women relied on distressed denim shorts and relaxed V-neck tees as everyday staples, while men continued to favor drawstring shorts for effortless wear. Strappy flat sandals and dependable outerwear, like puffer vests, supported versatile, season-spanning outfits. Subtle accessories and temporary jewelry added a personal touch, while functional items such as waistband extenders and air fryer liners reinforced the region’s appreciation for comfort-driven, problem-solving products.

West: Pacific Coast Edge

On the West Coast, trend-forward simplicity defined the year. Women embraced camouflage-print tees and rolled-sleeve V-neck tops for looks that felt both easy and intentional, while men leaned into relaxed shorts and flat sandals that emphasized comfort. Clean lines and functional layering—anchored by staple puffer vests—gave outfits a modern, adaptable feel. Minimalist accessories and temporary jewelry completed the aesthetic, while practical home and beauty items, from blister-prevention pads to silicone cooktop mats, highlighted the region’s continued focus on streamlined living.

As we reflect on the styles and must-haves that shaped 2025, all eyes are already on what’s next. From new trends and color stories to everyday essentials, we’re excited to see how SHEIN shoppers continue to express comfort, creativity, and individuality in 2026—and beyond.

Wednesday, December 17, 2025

Smart Layering: Transitioning from Autumn to Winter

Now that the temperatures have dropped, boots have become a part of your wardrobe that is as essential as your jacket or sweater. The best part is that there are many stylish boots, loafers, and shoes under $100. You could go for ankle boots with a heel for casual outings or loafers to wear with socks for a warm day. You can even go for functional boots that will make you look classy. A complete look is not complete without a pair of stylish shoes.

Now that we have addressed the basics, we will dive right in.

I know you can feel that nice and crisp air, too—it’s definitely layering season now! Winter is all about layered looks that feature fabulous textures and colors and achieve that perfect balance between staying warm and staying fashionable. It’s during this time of year that preparing for a day out actually feels exciting and relaxed and not as though you’re dressed and ready in a flash. Honestly, lately, I find that I’m living in oversized sweaters. They are soft and comfortable and actually extremely versatile; you can dress them up with more formal clothing and also wear them casually for a trip out for errands.

1. Begin with Texture

Texture is what elevates a striped shirt and pants dress from being bland to being deliberate. By incorporating different textures through varying fabrics, even if staying on the same color scheme, you will achieve interest. Layer your structured denim jacket with your thick cable knit sweater, or add your suede jacket to your ribbed top. Fall and winter offer the perfect conditions to explore various textured fabrics like knits, wool, suede, leathers, and corduroy. You would be surprised how well all of them come together.

2. Think Layers, Not Bulk

The trick to layering smart is warmth without weight. You don’t want to feel like you’re wearing everything you own at once. Begin with a solid foundation: jeans or tailored trousers or a long skirt, and a fitted long-sleeved shirt or light sweater. Then start building up. Add layers of clothing that keep you warm but also retain shape. By using thinner layers, you can layer warmth without having to give up mobility.

3. Play with Proportions

Proportion is the key when it comes to layering. The easiest way to wear oversized pieces is to pair them with something that fits. Long oversized blazers with skinny jeans, tunic sweaters with leggings or high boots, and oversized denim jackets with tailored trousers will all work together to create a flattering silhouette. Do not be afraid to mix and match cropped jackets over longer tops or wide-legged trousers with a fitted sweater will completely transform the look of an outfit while still making it wearable in inclement weather.

4. Keep It Cozy with Accessories

Accessories are where your personality really shines through. A fashionable hat, scarf, eye-catching bag, and of course, the right shoes can dress up even the simplest outfit. Add a neutral beanie scarf or a plaid scarf for a warm fall look or go bold with accessories in rust, olive, or wine hues. These are guaranteed to instantly dress up your outfit and give it a deliberate look. Even a simple outfit consisting of jeans, a sweater, and boots can be stylishly put together with the right accessories.

Ultimately, layering for winter is all about being comfortable, confident, and creative. In all reality, you don't need a whole new wardrobe, not when you can mix, match, and layer with expertise. The right layers will keep you warm, stylish, and prepared for whatever life has in store for you when the seasons change 

Main Image: Marie Claire 


Thursday, September 4, 2025

The Best Fall Trends for 2025


This fall, we are mixing a little luxury with bold choices with patterns like polka dots, sequins, and statement accessories. Boho Chic is making a big comeback with textures, flowy silhouettes, and earthy tones. Some standout items to look out for: leather bomber jackets, barrel-legged jeans, long fitted skirts, cardigans, and leggings.  

If you’re wondering how to bring these trends into your own wardrobe, here are three easy ways:

1. School Prep

Think crisp white shirts with ties, cardigans, and structured skirts. A leather bomber jacket over a tailored skirt or barrel jeans instantly updates a preppy look. Add loafers or boots, and you’ve got an outfit that works for the office, brunch, or even a night out after work or school.

Photo: Courtesy of Polo Ralph Lauren, Khaite, Auralee, Bally, Miu Miu

 

2. Maximalism Feels

Sequins and statement accessories may be a little more than you're comfortable with, so start small. Wear a polka dot shirt with jeans, or add one piece—like an oversized belt, a sparkly tote bag, or layered gold and silver jewelry. You don't have to do too much; a little goes a long way without overwhelming your look.

Photo: Courtesy of Fforme, The Garment, Alaïa, Sportmax, Ferragamo
  

3. Country Look for Everyday

This is where equestrian chic meets day-to-day wear. Add in some warm textures like suede boots, fringe purses, or a cardigan. A floor-length flowy skirt in muddy colors (burgundy, mustard, or olive) and a plain top is a cozy but stylish outfit. It's effortless and ideal for fall weekends.

Photo: Courtesy of Sacai, Altuzarra, Gucci, Loro Piana, Burberry

 
Main Image Courtesy of Vogue.com 

Sunday, August 3, 2025

Best Bags to Take You from Summer to Fall

Whether you're headed back to work, school, or weekend getaways, these picks are perfect to enjoy now—light, functional and fashion-forward—and will easily transition into fall once the weather cools down. Here are some of the best bags to take you from sunny days to crisp autumn breezes—practical for everyday life but stylish enough to stand out.

1. The Structured Tote: Workday Staple

Trade in the woven beach bag for a leather or vegan leather structured tote. It instantly polishes up any look, has space for your laptop and fall planner, and comes in rich autumn colors like burgundy, camel, or olive green.

My Pick: Choose totes with inner pockets to stay organized and chic. 

2. Mini Crossbody: Small but Mighty

Summer is all about hands-free, and you can carry on that feeling with a mini crossbody bag. opt for suede or textured leather to bring in fall sentiments.

3. Backpacks: A Versatile Bag Option

Backpacks are widely used beyond school settings—they offer a practical and versatile way to carry personal items. Choosing one in a dark or neutral color can complement fall clothing layers. Features such as padded straps, laptop sleeves, and sustainable materials may add value. adidas backpacks are known for their durability and modern design. They can be suitable for various situations, from weekends to weekdays, the gym, or the workplace, with options available for different preferences.

 4. Bucket Bags: Casual Yet Elegant

A bucket bag's relaxed shape works year-round but looks especially chic in fall when paired with boots and chunky sweaters. opt for one with metallic hardware or drawstrings to add a dressier touch.

5. Convertible Bags: The Ultimate Multi-Tasker

Can't decide between a crossbody, clutch, or shoulder bag? Get all three in one! Convertible bags are perfect for in-between seasons—and styles—especially if you're always on the go. Detachable straps and modular designs offer choices for every appearance.

 

Main Image Source: Elle

Sunday, July 6, 2025

Recap of My RestFuel Visit: Recharge, Restore, Refuel


As my birthday approached, I wanted to treat myself to a unique experience that would help me unwind and rejuvenate. That's when I decided to visit RestFuel, a wellness center that offers a variety of healing therapies. One of the standout experiences was spending time in the Private Salt Room combined with Red Light therapy.

Upon entering the Private Salt Room, I was immediately enveloped in a tranquil atmosphere. The serene ambiance, complete with soothing lights and soft music, set the perfect tone for relaxation. The room was beautifully designed, with salt-covered walls that not only looked stunning but also provided therapeutic benefits.


Halotherapy, or salt therapy, is renowned for its ability to boost respiratory health, reduce inflammation, and rejuvenate the skin. As I settled into the comfortable space, I could feel the fine salt particles in the air working their magic. It was a gentle reminder to breathe deeply and allow my body to absorb the healing properties of the salt.


In addition to the halotherapy, the Red Light therapy added another layer to this rejuvenating experience. Known for its anti-inflammatory properties and skin rejuvenation benefits, Red Light therapy enhanced the healing process. I could feel my skin revitalizing with every moment spent under the warm glow. It was as if I was giving my body the perfect gift just in time for my birthday.

After the session, I emerged feeling refreshed, revitalized, and ready to celebrate. My experience at RestFuel not only prepared me for the upcoming festivities but also allowed me to take a moment of self-care in the midst of the usual birthday hustle.

If you're looking for a unique way to pamper yourself or to celebrate a special occasion, I highly recommend the Private Salt Room with Red Light therapy at RestFuel. It's an experience that nourishes both the body and the spirit. I left feeling rejuvenated, and I can't think of a better way to kick off my birthday celebrations!

Sunday, June 15, 2025

Wellness Meets Heritage: How Black Girl Vitamins Is Nourishing Our Roots This Juneteenth

This Juneteenth, Black Girl Vitamins is redefining what intentional celebration looks like—and trust me, it's more than just fireworks and festivities. Their latest campaign, Nourishing Our Roots, is a beautiful fusion of culture, wellness, and community that honors Black heritage while investing in the health of Black women.
 
Running from June 16 to June 20, the initiative features a nostalgic '90s cookout-themed photo shoot that instantly transports us back to the essence of Black joy—good food, music, and connection. But beyond the vibes, the impact is powerful and purposeful.

At the heart of the campaign is a line of limited-edition Once-A-Day vitamins and collagen tubs, all designed by and for Black women. These aren’t just wellness products; they’re a statement. From the custom packaging to the mission behind it, everything is rooted in cultural pride and care for our community.
 
And if you’re one of the first 2,000 orders, you’re in for a treat. Each package comes with bonus beauty gifts like a satin bonnet (because hair care is self-care) and a pill case that keeps your daily wellness routine cute and consistent.
 
But here’s what truly makes this campaign stand out—it’s not just a sale. A portion of the proceeds will go toward funding Black women in medicine, helping to build a future where we’re not just cared for—we're leading the care.
 
Because let’s be real: Black wellness is Black history. And this Juneteenth, Black Girl Vitamins is reminding us that taking care of ourselves is one of the most radical, powerful things we can do.
 
So if you're looking for a way to celebrate with purpose, support a brand that supports you. Head over to Black Girl Vitamins and join the movement to nourish our roots—mind, body, and spirit.

 

main image provided by APnews.com

Sunday, June 1, 2025

My First Blavity Fest: A Weekend of Black Joy, Power & Style

I had the amazing opportunity to attend Blavity Fest for the very first time—and I can honestly say, it was everything I needed and more. A true celebration of Black excellence, creativity, and community, the festival brought together innovators, visionaries, and tastemakers from across the country in one powerful space. The energy was unmatched.

Blavity Fest is the result of a decade of intentional work to amplify Black voices and build spaces where we can connect, be inspired, and celebrate ourselves—and that mission was felt in every moment.

The Kickoff: A Fireside Chat That Set the Tone

The weekend started strong with a fireside chat between Atlanta Mayor Andre Dickens and Dr. Key Hallmon. Their conversation was full of gems about the importance of community-driven leadership, showing up for one another in powerful ways and much more. It was the perfect way to ground the fest in purpose and pride.

Wealth, Wellness, Creativity, and Music

What I loved most about Blavity Fest was how it catered to the whole person—mind, body, soul, and bank account. The programming covered everything from building legacy businesses to finding balance and prioritizing self-care. Whether it was panels on investing, wellness activations, or creative workshops, each experience reminded me just how much Black ingenuity is changing the world.

And let’s talk about the music—because the vibes were immaculate. Live performances lit up the stage, and the DJs kept the crowd moving all day long. Between the dancing, networking, and just vibing with like-minded people, it truly felt like a family reunion meets empowerment summit.

Pop-Ups, Panels & Powerful Moments

There were brand pop-ups, dope photo ops, and interactive spaces that sparked conversation and connection. I had so many inspiring moments—from laughing with new friends in line to soaking up wisdom from Black founders and creatives doing incredible work.

Let’s Talk Fashion: My Outfit Was a Whole Moment

Okay, I can’t end this post without spotlighting my Blavity Fest look—because let me tell you, the compliments were nonstop.

Here are the outfit details:

 

 

 



I dressed to express, and Blavity Fest was the perfect place to do just that. Style was everywhere—from Afrofuturistic flair to sleek, minimal looks—and I loved how everyone showed up authentically and unapologetically.

Final Thoughts

Blavity Fest was more than just an event—it was an experience. A celebration of where we’ve been, where we are, and where we’re going as a community. I left feeling empowered, seen, and energized to keep showing up in my own purpose.

If you’ve never been, put it on your radar for next year. Trust me—you’ll want to be in the room.

Monday, May 26, 2025

Stay Cool and Stylish: Must-Try Spring/Summer Outfits

photo credit:harpersbazaar.com

Spring and summer are all about fresh vibes, sunny days, and outfits that feel as good as they look. I’m all about keeping things stylish and comfortable — Whether you're heading to brunch, the farmer’s market, or just enjoying a chill weekend, I’ve got you covered with some outfit inspo!

1. Sporty Chic: The Everyday Tennis Dress Look 

A tennis dress isn’t just for the courts anymore! Pair a flirty, pleated tennis dress (think white, pastel pink, or mint green) with your favorite chunky white sneakers. Throw on a lightweight denim jacket and a crossbody bag for the ultimate "on-the-go but make it fashion" vibe. Perfect for brunch dates or a casual day out shopping.

Style Tip: Add oversized sunglasses and simple gold hoops for that extra sprinkle of glam.

2. Yoga Set, But Make It Fashion

Matching yoga outfit sets are in and they’re not just for the gym. Opt for a soft ribbed set — maybe a lilac or sage green color — with high-waisted leggings and a matching cropped top. Pair it with classic tennis shoes (hello, adidas Superstars or Nike Air Force 1s) and an oversized button-down shirt or shacket. It’s comfy and cute enough to grab coffee with your girls right after class.

Style Tip: A sleek, low bun and mini backpack will take this look to the next level.

3. Casual Cool: Biker Shorts + Oversized Tee Combo

Biker shorts are a warm-weather must-have. Choose black or neutral-toned biker shorts and pair them with a graphic oversized tee and low-top tennis shoes. This laid-back style screams "effortlessly cool" and is perfect for everything from errands to picnics in the park.

Style Tip: Layer with delicate gold necklaces and a belt bag worn crossbody for a trendy touch.

4. Sunset Stroll: Flowy Maxi + Tennis Shoes

Who says dresses and sneakers don’t mix? Rock a flowy floral maxi dress with your favorite sleek women's tennis shoes for a feminine yet grounded outfit. Whether it’s an evening walk by the beach or a dinner date on a patio, this pairing is sweet, stylish, and oh-so-spring.

Style Tip: Add a wide-brimmed straw hat and delicate bangles to complete the dreamy look.

5. Street Style Queen: Joggers + Cropped Hoodie
For those cooler spring nights, soft joggers are your best friend. Pair them with a fitted crop top and a cropped hoodie layered on top. Finish the look with chunky tennis shoes and a slouchy tote bag for those relaxed city strolls.

Style Tip: Go for neutral tones like taupe, beige, or soft gray for a clean, minimalist vibe.


Thursday, May 1, 2025

Excitement Builds for the Met Gala: Celebrating Fashion, Art, and Dandyism!


As we approach one of the most glamorous nights in fashion—the Met Gala—it's time to delve into the rich cultural threads that shape this iconic event. This year, the spotlight finds its way to dandyism, a fashion style that resonates profoundly with Black culture, elegance, and individuality. Dandyism is more than just a clothing style; it is a statement of identity, creativity, and defiance.


Understanding Dandyism


Historically, dandyism originated in the early 19th century among British aristocrats. It represents a lifestyle defined by meticulous attention to dress and manners, where one’s appearance serves as a canvas for self-expression. However, for many artists and thinkers within the Black community, dandyism has evolved and transcended its origins, becoming a celebration of cultural heritage and personal style.

From the flamboyant suits to the sophisticated accessories, Black dandyism challenges the conventional boundaries of fashion. It showcases an unapologetic celebration of identity, challenging stereotypes and redefining masculinity through aesthetics that blend classic elegance with contemporary flair.

Dandyism's Influence at the Met Gala

The Met Gala has long served as a cultural touchstone, with celebrities showcasing extravagant outfits that often comment on societal themes. This year, as we anticipate the event, we see a resurgence in the representation of dandyism among Black designers and influencers. With the theme likely centering around the exploration of identity and expression, we can expect to witness an array of bold colors, elaborate tailoring, and innovative designs that pay homage to dandyism. Designers like Fred Butler, Pyer Moss, and Christian Siriano, who are known for their artistic and culturally informed approaches, will likely take center stage, demonstrating how Black dandyism continues to inspire and influence mainstream fashion.
 

A Celebration of Black Culture

As we celebrate the upcoming Met Gala, it's essential to recognize that dandyism is part of a broader narrative within Black culture—a narrative that honors resilience, creativity, and style. This form of expression not only resonates in high fashion but also reflects the everyday lives of individuals who embrace dandyism as a means of self-affirmation.

Whether through the sharpness of tailored suits, the elegance of vibrant colors, or the intricate details of accessories, dandyism is an art form that thrives in diversity and innovation. This year’s Met Gala provides a platform for these voices to share their stories through fashion, making it a celebration we cannot miss.

As the countdown to the Met Gala begins, let's appreciate the rich significance of dandyism in Black fashion. With every stitch and pattern, we are reminded of the culture, history, and creativity that fuel this style. It’s not just about the spectacle of haute couture; it's about the messages behind the garments and the spirit of those who wear them.  


Photo credit: Tyler Mitchell/Vogue

Saturday, March 8, 2025

Taking My Health Seriously in 2025: My Workout Journey


We are good into 2025, and I’ve made a commitment to prioritize my health and well-being like never before. This year, I’m focusing on working out, and I’m excited to share my journey with all of you!

To kick things off, I've started by walking around my neighborhood. It's incredible how something as simple as walking can improve both physical and mental health. I enjoy discovering new paths and taking in the sights of my community while getting my steps in. It’s a fantastic way to start my mornings and get energized for the day ahead.

In addition to my daily walks, I've taken up yoga. I’ve found that practicing yoga not only helps with flexibility and strength but also provides a much-needed moment of mindfulness in my hectic schedule. The breathing exercises and poses have helped me feel more connected to my body and grounded overall. Plus, it’s a great way to relieve stress and improve my mood.

As I build my strength and confidence, I’m gearing up to try Pilates next! I've heard wonderful things about its ability to tone muscles and improve posture, and I can't wait to add it to my routine. I’m excited about the challenges that await and the benefits they will bring.

Of course, having the right gear makes all the difference in any workout routine. I’ve been on the lookout for comfortable, stylish women’s workout clothes, and I found some fantastic options at adidas. Their collection not only looks great but also provides the support I need while I embrace this active lifestyle.

So far, this journey has been empowering, and I’m committed to keeping it up. I hope you all might be inspired to join me in taking your health seriously this year, whether through walking, yoga, Pilates, or any activity that brings you joy. Let’s make 2025 our healthiest year yet!

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