Take a sneak peek into Gourmet Footwear's Fall 2013 Croc Pack, which includes the Cinque 2 LXL and 35 Lite MP, both made from imported, Italian crocodile. Founder, of the Los Angeles-based footwear and apparel company, Greg Lucci, and platinum hip-hop recording artist and CEO of CTE World, Jeezy, recently connected for a collaborative meeting and photo shoot to create a lookbook for the Croc Pack, which is Jeezy’s favorite Gourmet product.
When shooting this lookbook, both the location and ideology were important. The partnership and relationship between the Gourmet and Jeezy brands has evolved into an organic friendship. When discussing projects or ideas, nothing is forced and that is the feeling that Gourmet wanted to convey through this lookbook and photo shoot – which was shot on location, in real time during a dinner.
Greg Lucci, founder of Gourmet, added, “When we come to Atlanta to collaborate with Jeezy the first thing we do is call GIO and have the private table in the back of his restaurant set up. It’s during these dinners that we tend come up with our best creative ideas. We're not focused 100 on business. We're rapping about family and the neighborhoods where we grew up. It's those discussions that inspire us and allow us to visualize where we want to take our collaborative efforts.”
For more information about Gourmet Footwear please visit http://gourmetfootwear.com.
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